One mistake many marketers and business owners make is to focus on short-term value, not lifetime value, of each customer (also called Customer Lifetime Value, or CLV). They think it's a success if they make $30 from a $20 ad spending on Facebook Ads or Google AdWords.

What if you can actually make $120 from that $20 you spend on Facebook Ads? Would you do it? How...

Email marketing has been proven to be the most effective marketing method time and time again. So if you are not building an email list, you are putting A LOT OF money on the table—not to mention that email list is critical for building a sustainable business. 

(If you are not convinced yet of the amazing power of email marketing, read this case study of how I mad...

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