Jeremy Ram's story is incredible.

In just one year, he became a millionaire in his country, South Africa, following my Easy TV Money course and coaching. In fact, he made over $120,000 in affiliate commissions from one PPC campaign with just $4,000 in ad spend in Bing Ads. The ROI is an incredible 2,900%! 

Obviously Jeremy's story is not typical. But...

One mistake many marketers and business owners make is to focus on short-term value, not lifetime value, of each customer (also called Customer Lifetime Value, or CLV). They think it's a success if they make $30 from a $20 ad spending on Facebook Ads or Google AdWords.

What if you can actually make $120 from that $20 you spend on Facebook Ads? Would you do it? How...

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