An Information Product, or Infoproduct, is a product that sells information. It can be a report, ebook, online course, newsletter series, webinar, software, mobile app, membership website, etc. In my Video Course: Blueprint to Build a Sustainable Business - Part 1, I mentioned that five conditions need to be met to create a profitable and sustainable infoproduct:
It needs to be about a subject you are passionate about or at least interested in.
You need to be knowledgeable about the subject.
The subject needs to be in demand without too much competition, that is, it needs to be a good niche.
The infoproduct format needs to be appropriate for the subject.
The infoproduct needs to have a unique selling point or USP.
The following resources can help you create and promote your next information product.
Finding Your Passion
The first condition that has to be met to create a successful and sustainable information product is that it should be about a subject you are passionate about, or at least interested in. From my conversations with hundreds of entrepreneurs and business owners, however, I realize many of us struggle to find our passion. If you have yet to find yours, you are not alone. A majority of us will never find our true passion. (I know. This is scary!)
The following books, tests, and resources can help you figure out what your passion is, or will be.
1. The Element: How Finding Your Passion Changes Everything
By Ken Robinson and Lou Aronica
The Element is the point at which natural talent meets personal passion. When people arrive at the Element, they feel most themselves and most inspired and achieve at their highest levels. With a wry sense of humor, Ken Robinson looks at the conditions that enable us to find ourselves in the Element and those that stifle that possibility. Drawing on the stories of a wide range of people, including Paul McCartney, Matt Groening, Richard Branson, Arianna Huffington, and Bart Conner, he shows that age and occupation are no barrier and that this is the essential strategy for transforming education, business, and communities in the twenty-first century.
A breakthrough book about talent, passion, and achievement from one of the world's leading thinkers on creativity and self-fulfillment.
2. The Passion Test: The Effortless Path to Discovering Your Life Purpose
By Janet Attwood and Chris Attwood
Can a simple test change a person’s life? Through their New York Times bestseller The Passion Test, Janet Bray Attwood and Chris Attwood have inspired thousands to shape their lives by discovering their passions and living according to what matters most to them. Readers can identify their top five passions by taking the Test, and then learn exactly how to align their lives with their priorities by following the Attwoods’ easy-to-follow step-by-step program of action. Combining powerful storytelling and profound wisdom from models of passionate living such as Jack Canfield, Richard Paul Evans, and Stephen M.R. Covey, as well as drawing on their own personal experiences, the Attwoods show how living a full and impassioned life is not only possible, it’s inevitable— for anyone willing to take the Test.
3. The Crossroads of Should and Must: Find and Follow Your Passion
By Elle Luna
Who hasn’t asked the question “How can I find and follow my true calling?” Elle Luna frames this moment as “standing at the crossroads of Should and Must.” “Should” is what we feel we ought to be doing, or what is expected of us. “Must” is the thing we dream of doing, our heart’s desire. And it was her own personal journey that inspired Elle Luna to write a brief online manifesto that, in a few short months, has touched hundreds of thousands of people who’ve read it or heard Elle speak on the topic. Now Ms. Luna expands her ideas into an inspirational, highly visual gift book for every recent graduate, every artist, every seeker, every career changer.
The Crossroads of Should and Must has a universal message—we get to choose the path between Should and Must. And it gives every reader permission to embrace this message. It’s about the difference between jobs, careers, and callings. The difference between going to work and becoming one with your work. Why knowing what you want is often the hardest part. It gives eye-opening techniques for reconnecting with one’s inner voice, like writing your own obituary (talk about putting life in perspective). It talks about the most common fears of choosing Must over Should—money, time, space, and the ultimate fear: total vulnerability—and shores up our hesitation with inspiring stories of and quotes from the artists and writers and thinkers who’ve faced their own crossroads of Should and Must and taken the leap. It explains the importance of mistakes, of “unlearning,” of solitude, of keeping moving, of following a soul path.
Presented in four chapters—The Crossroads, The Origin of Should, Must, and The Return—inspired by the hero’s journey outlined by Joseph Campbell, The Crossroads of Should and Must guides us from the small moment, discovering our Must, to the big moment—actually doing something about it, and returning to share our new gifts with the world.
4. Grit: The Power of Passion and Perseverance
By Angela Duckworth
In this instant New York Times bestseller, pioneering psychologist Angela Duckworth shows anyone striving to succeed—be it parents, students, educators, athletes, or business people—that the secret to outstanding achievement is not talent but a special blend of passion and persistence she calls “grit.”
Drawing on her own powerful story as the daughter of a scientist who frequently noted her lack of “genius,” Duckworth, now a celebrated researcher and professor, describes her early eye-opening stints in teaching, business consulting, and neuroscience, which led to the hypothesis that what really drives success is not “genius” but a unique combination of passion and long-term perseverance.
In Grit, she takes readers into the field to visit cadets struggling through their first days at West Point, teachers working in some of the toughest schools, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers—from JP Morgan CEO Jamie Dimon to New Yorker cartoon editor Bob Mankoff to Seattle Seahawks Coach Pete Carroll.
Among Grit’s most valuable insights:
*Why any effort you make ultimately counts twice toward your goal
*How grit can be learned, regardless of I.Q. or circumstances
*How lifelong interest is triggered
*How much of optimal practice is suffering and how much ecstasy
*Which is better for your child—a warm embrace or high standards
*The magic of the Hard Thing Rule
Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that—not talent or luck—makes all the difference.
5. Finding Your Element: How to Discover Your Talents and Passions and Transform Your Life
By Ken Robinson and Lou Aronica
The New York Times bestselling author of The Element gives readers an inspirational and practical guide to self-improvement, happiness, creativity, and personal transformation
Sir Ken Robinson’s TED talk video and groundbreaking book, The Element, introduced readers to a new concept of self-fulfillment through the convergence of natural talents and personal passions. The Element has inspired readers all over the world and has created for Robinson an intensely devoted following. Now comes the long-awaited companion, the practical guide that helps people find their own Element. Among the questions that this new book answers are:
How do I find out what my talents and passions are?
What if I love something I’m not good at?
What if I’m good at something I don’t love?
What if I can’t make a living from my Element?
How do I do help my children find their Element?
Finding Your Element comes at a critical time as concerns about the economy, education and the environment continue to grow. The need to connect to our personal talents and passions has never been greater. As Robinson writes in his introduction, wherever you are, whatever you do, and no matter how old you are, if you’re searching for your Element, this book is for you.
6. How To Find Your Passion: 10 Simple Steps to Living A Purpose Driven Life
By Tom Ayling
f you don't think it's possible to find your passion in life, think again! Nowadays, you can go from not having a clue about your passion to spending most of your time pursuing it—and getting paid for it as well. For thousands of years people have asked, “What is the purpose of life?” But an even better question is this: What will be the purpose of YOUR life?
In How to Find Your Passion, you'll be empowered to live the meaning of life that is right for you in a matter of weeks. By following the simple ten-step process detailed in the book, you will embark on an exciting journey of personal development that will jumpstart discovering what drives and inspires you to be your best self, finding your life purpose, engaging in personal healing, increasing self-awareness, finding greatness in the present moment, operating from a mindset of abundance… and those are just some of the benefits you’ll find in the first five chapters! What’s even better is that you can accomplish all of this in matter of two or three weeks. Start living a purpose driven life TODAY...
The first step in the process is to become fully aware of who you are. Most people live their entire lives without this awareness. Think of this book as your guide to living the life you’ve always dreamt of living. It's not hard to find your passion. All it takes is following a simple process that anyone can complete—even if you don't have an ounce of previous personal development experience. You won’t find a lot of “fluff” in the process. Each step is clearly identified, its importance explained, and how you can take immediate action to implement it.
Follow the 10 Simple Steps to Live a Purpose Driven Life If you’ve ever wondered how to change your life, How to Find Your Passion provides the step-by-step strategy you need to get your life moving forward with unstoppable positive momentum.
Here’s a quick summary of the 10 steps:
1. Find out what matters most
2. Become self-compassionate
3. Discover the power of self-awareness
5. How to find your passion
7. Giving back
8. Worldly Compassion
10. Set Goals
Ten simple steps and a few weeks of your time is all it takes to completely transform your life.
7. Find Your Passion: 25 Questions You Must Ask Yourself
By Henri Junttila
What's the secret to living a life full of passion, purpose and meaning? The secret is that there is no secret. You already have everything you need to live the life you secretly dream about. You just have to uncover the answers, and the path forward. That's what this book helps you do. When you're done reading, you'll have the answers you need, and you'll know how to take the next step toward your dream life.
8. Follow Your Passion, Find Your Power: Everything You Need to Know about the Law of Attraction
By Bob Doyle
Wondering how to make the Law of Attraction work in your life? With the publication of The Secret, the Law of Attraction has become a worldwide phenomenon. Yet, many people are still not getting the results they want and have been left disappointed and confused.
Now motivational coach Bob Doyle, one of the teachers featured in the film version of The Secret, dispels the misconceptions and myths about the Law of Attraction and offers a practical, easy-to-use program for creating abundance and happiness. Doyle addresses head-on the objections, questions, and comments that many still have about creating abundance to get the things they want in life.
Follow Your Passion, Find Your Power is a down-to-earth, no-hype, motivational approach to take control of your life and get the things you want. Doyle makes it clear that the Law is not a personal development tool you can use the right way or the wrong way; it's a profound statement of how energy works in the universe. It has to do with paying attention, recognizing where you are, and aggressively striving for what you want. It is all about passion, vision, and purpose.
Get clear on your vision for your life, and follow a step-by-step plan to live your life by design.
9. Success on Your Own Terms: 6 Promises to Fire Up Your Passion, Ignite Your Career, and Create an Amazing Life
By James Rosseau
Passion comes from inside. Stoke it.
Setbacks happen. Find your way around, over, and through them.
Be willing to receive, then give back. Pay it forward.
Many young people--perhaps four out of five or more--are dissatisfied with their jobs. Why bother to pursue a dream?
It's up to you to create your custom-tailored career and define success your way. How? Combine your burning passion with drive, determination, strategy, and commitment to pay it forward; and find and nurture mentor support, stay steady on your path, and see the fireworks. Success on Your Own Termswill show you exactly how to do it.
Living parallel lives as a business executive, Christian hip-hop media owner, and author, James Rosseau has merged the streams of his three passions to make a difference in his own life and the lives of countless others.
Learning to make and keep six promises during his diverse career, Rosseau now shows young people how to develop a plan for themselves.
These stories, lessons, setbacks, and triumphs--from the neighborhoods of North Philadelphia to executive leadership--reveal new possibilities in an inspiring blend of smart strategy, hard work, and willingness to connect to help others.
Tests and Quizzes
Knowing your personality type can guide you to find your passion. Take the following tests and quizzes to identify your passion.
Checking Demand and Competition for Infoproduct Ideas
The third condition for creating a profitable and sustainable information product is that its subject matter is in demand and without too much competition. You have two methods to evaluate the demand for a potential information product:
The following tools can help you with these two methods.
Survey Tools for Checking Demand with Potential Customers
1. Google Forms
A free survey tool from Google. It allows unlimited questions and respondents. A plus feature is that all survey answers are automatically collected in Google Spreadsheets. Skip logic and page branding are available too.
SurveyMonkey is one of the most popular online survey tools. It includes templates and pre-written questions that can help get unbiased and more accurate answers. You can also check your survey results against other survey data in the same industry from SurveyMonkey's database. It's free to create a basic survey with 10 questions and 100 respondents. Prices start at $26/month.
A great poll tool but can also create surveys. Its free version offers unlimited surveys and responses. Polldaddy is integrated with WordPress so its easy to put it on your WordPress blog. The paid version costs $29/month and comes with custom CSS, custom redirects, report filtering, and more.
A stylish survey tool that lives up to its slogan "Ask Awesomely". Its free version gives you unlimited questions but doesn't have the logic jump feature. The paid version costs $25/month.
Another decent survey tool. Its free version allows unlimited survey questions and surveys, and 50 respondents. Paid versions start at $15/month and offer skip logic, piping, customized themes, multiple users, API, and data encryption. Its most expensive version offers integration with MailChimp, Salesforce, and other 3rd party software tools.
Its most prominent feature is that you can create surveys on any devices, including your phone or tablet. It's free for three surveys and unlimited responses. Its paid versions start from $19/month with 20 surveys and unlimited responses.
A great tool to create location-based surveys. With its mobile apps and iBeacons support, QuestionPro can send push notifications to ask people to complete surveys based on their location. QuestionPro works for websites too without location tracking. Its free version offers unlimited surveys and 100 responses. Paid versions start from $12/month with unlimited responses.
A survey creation tool that allows collaboration from multiple users. It's free for 15 questions and 100 responses. The Pro plan costs $40/month and offers unlimited questions and 1,500 responses.
A great tool to create multi-page and multimedia surveys. Respondents can capture images, record audio and video, and upload files in surveys. Free for unlimited surveys with 100 responses. Paid versions start from $40/month with 1,000 responses.
10. Client Heartbeat
A pricier survey tool compared with others without any free version. Its basic version costs $25/month but is limited to 50 contacts. Its Gold version costs $57/month. Although pricier than its competitors, you get extra features such as real time notifications of unhappy customers, industry benchmarking, and a testimonial widget.
Places to "Ask" Potential Customers to Evaluate Demand
Facebook Groups - find relevant groups by searching for almost any topics.
Find A Forum - find the largest and most active forums on the internet on almost any topics.
Your website, social media accounts, and blog.
Your friends, family and colleagues.
Tools to Research for Demand and Competition
How to decide whether a topic has enough demand but not too much competition in the market? My rule of thumb is that:
A topic should have at least 10,000 exact match monthly searches in Google Keyword Planner, and
Related keywords to the topic should have at least 30,000 exact match monthly searches.
There are at least 5 but no more than 20 paid Google AdWords ads for the keyword in Google, and
There are at least 3 paid PPC ads in Google for this keyword that are paying more than $1 per click.
Here are the tools you can use to evaluate demand and competition:
Google Keyword Planner - my favorite keyword research tool.
SEMRush - another powerful keyword research tool for both organic and paid keywords.
Google Trends - see the trend of the topic you are interested in. You want to develop an infoproduct about a topic that is trending up, not down.
Launching and Selling Your Infoproduct
The following are the most popular marketplaces to launch your next information product. Most likely you can launch on multiple platforms.
1. Amazon Kindle Direct Publishing
Amazon's digital publishing platform for ebooks. You earn up to 70% royalty on sales in most countries. Your ebook appears on Kindle stores worldwide in less than 48 hours.
CreateSpace provides free tools to help you self-publish and distribute your books, DVDs, CDs, and video downloads on-demand on Amazon.com, bookstores, online retailers, and more. It's part of Amazon.
One of the first publishing platforms for information products. It has over 200 million customers worldwide, and over 1.5 million affiliates. Products in its marketplace vary from weight loss to dating advice and making money online.
JVZoo is a relatively newcomer in the digital marketplace space but it has quickly gained traction in the market, especially among internet marketers. If your information product is in the internet marketing niche, then you should definitely get on JVZoo. Otherwise, it's probably better to launch it on ClickBank, Amazon Kindle Direct Publishing, or CreateSpace, instead of JVZoo. This is because many affiliates not in the internet marketing niche still may not know about JVZoo.
You can launch your internet marketing product as a Warrior Special Offer or WSO on the WarriorForum. It used to be one of the best and most influential internet marketing forums. However in the past few years, the forum has been plagued by too many scams and hypes, and it has lost many loyal users and vendors.
Even so, I just felt I had to mention it because, one, I launched Easy TV Money (1.0) on WarriorForum an in 2012 and it was a huge success. So I am nostalgic about the forum. Second, there are still a large number of visitors to the forum, many of whom newbies. They have no idea, unfortunately, that so many of the WSOs sold there are pure scams and hypes. But I don't want to desert these newbies like other product vendors have. I sincerely want to help them achieve success with their endeavor to make money online. So WarriorForum is still on my list.
Note: Affiliate links are used on this site. This is necessary to support my staff. This, however, will NOT affect what resources I recommend IN ANY WAY. I only recommend the best resources based on their usefulness to our blog users.