How to Start Your Own Copywriting Business
If you’re fascinated with starting your own copywriting services, either as a full-time copywriter or a freelance copywriter, you need to do some preparations first.
Learn, learn, and learn
If you do not have a lot of information and enough background as a copywriter, then learn the trade. You can get training (online or physical) where you can be certified by agencies as a good copywriter, or if not, you can study the trade by yourself. After all, the quality of your writing will reflect on your completed projects, so you don’t need to worry about the educational background if you have sense and style in your writing. However, if you would like to be an expert copywriter in a specific field, you should get proper training. If you like to write about legal studies or medical transcription, training will greatly help especially if the topic you would like to write about is sensitive or needs a touch of ethics and professionalism.
Write a resume detailing your copywriting skills. Emphasize any knowledge, background, credentials you have. Since copywriting is all about marketing various services and products, you should include the outcome of your education or training. If you don’t have credentials as a copywriter, then emphasize the study or proper training you have gone through.
Invest on necessary equipment
In a copywriting service business, you just need a few bucks to begin with. For a great copywriter service, you should have a quality computer with a speedy internet connection, a printer, and necessary computer peripherals that will help you a lot in developing contents. You also need to have an email address for your business, aside from the mailing address you may want to settle for your clients. This will aid you to maintain business and private emails separate, also to put forward a professional atmosphere in your business.
Develop you own professional website
If you have the enough resources, you should make your own website. Today, copywriters need to be in the electronic world for faster communication and business transactions. Make it so that those looking for copywriting services online will have the chance to stumble on your website. You can also use it as a site to refer possible clients to get more background about your copywriting services. You can use Wix, SquareSpace, or Weebly to easily make a website in a few hours. (Actually this site was made with Wix completely.)
Find copywriting projects
Although you want to begin a business, most copywriting projects are for part-time and can be done from home, therefore allowing a good beginning for your business. You can listing your service and look for copywriting projects on sites such as Upwork, Freelancer, and Guru.
Look for referrals
After a successful project for your first clients, request them if they know other possible clients that they can refer to you. You can even devise a referral system as a bonus to your clients who can refer new clients to you.
Know your focus
Lastly, you should not spend too much effort and money in making your websites, purchasing equipment at the cost of looking for referrals. It’s very essential to be ready, but you want to devote most of your time on business transactions such as writing your first copywriting project.