105 Best Resources for Conversion Rate Optimization (CRO)
Conversion Rate Optimization, or CRO, is the process of using data and user feedback to increase the percentage of visitors to a website that take any desired action. It is a scientific approach to optimizing websites and sale processes, and enables companies to convert more website visitors to customers.
Our team has scoured the internet for the best books, guides, tools, blogs, and resources on Conversion Rate Optimization. This is your one-stop destination for everything about CRO.
Best Books on Conversion Rate Optimization
It's overwhelming to learn Conversion Rate Optimization, or CRO, from blogs as they churn out hundreds of articles every day. I strongly believe reading books remains the best way to learn in the age of blogs and YouTube (updated and relevant ones, of course).
Here are the seven best books on CRO that I have personally read and highly recommend.
By Tim Ash, Rich Page, and Maura Ginty
This second edition of a bestselling guide to landing page optimization is a comprehensive guide to increasing conversions and improving profits.
It includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.
Features fully updated information and case studies on landing page optimization
Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistake
Provides a step-by-step implementation plan and advice on getting support and resources
By Chris Goward
This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.
Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates
Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods
Helps you learn what to adjust, how to do it, and how to analyze the results
Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics
Author has used these techniques to assist Fortune 500 clients
The book explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
By Peep Laja
This book will teach you how to build your website in such a way that it converts visitors into leads or buyers.
Building websites that sell is not an art; it's a science. It's not about gut feelings and personal preferences - nothing to do with bells and whistles. You will learn how to optimize your website for sales, based on all the best research and experiments.
You start by defining a business objective for your website. What follows is careful planning regarding how to design the website in such a way that it produces maximum results. Everything you need to boost sales you will learn from this book - filled with straight-to-the-point advice and lots of examples. Everything in this book is based on in-depth industry knowledge and scientific research.
Why should you care about conversion optimization (the science of turning more visitors into buyers) in the first place?
It is the cheapest, quickest way to increase sales online. Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales.
This book will help you do better, smarter marketing. It's a must-read for anyone that wants to get more business from their website.
By Rich Page
Captivate your website visitors, supercharge your conversion rates and beat your online competition!
This hands-on conversion rate optimization and a/b testing resource steps you through the tools, best practices, test ideas and strategies needed to effectively optimize and improve any kind of website and generate more revenue from it. From a/b testing and optimizing calls-to-action and text to using advanced personalization and targeting techniques, you'll dive into the crucial areas of this exciting new field. This book also takes a unique approach by using best practices from web analytics, web usability and online marketing to help you get the most out of your website and conversion rate optimization efforts.
Zeroes in on fundamentals such as understanding key conversion rate metrics, choosing analytics tools, researching your visitors, and crafting a plan for what to a/b test and optimize
Walks you through a/b testing ideas for many types of web pages including the homepage, product and lead generation pages, and checkout pages
Guides you through important conversion rate optimization areas such as optimizing calls-to-action, navigation, headlines and images
Addresses advanced topics including mobile website optimization, paid search optimization, email marketing optimization, rich media, and more
Includes hundreds of a/b and MVT test ideas, 75 website optimization tools, and a website optimization checklist to help you with your efforts
Full of best practices and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible a/b testing and conversion rate optimization results from their website.
By Bryan Eisenberg and Jeffrey Eisenberg
Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.
Bryan and Jeffrey Eisenberg don't simply explain this shift in paradigm; Waiting for Your Cat to Bark? introduces Persuasion Architecture™ as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market.
Readers will learn:
Why many marketers are unprepared for today's increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory
How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, and customer relations
How Persuasion Architecture™ allows businesses to create powerful, multi-channel persuasive systems that anticipate customer needs
How Persuasion Architecture™ allows businesses to measure and optimize the return on investment for every discreet piece of that persuasive system
By Bryan Eisenberg, Jeffrey Eisenberg, and Lisa T. Davis
Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.
Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."
By Dan Siroker and Pete Koomen
This book offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. Optimizely is an A/B testing and personalization company co-founded by Authors Dan Siroker and Pete Koomen.
What to test
How to choose the testing solution that's right for your organization
How to assemble an A/B testing dream team
How to create personalized experiences for every visitor
And much more
This book shows marketing professionals and business owners how to use a data-driven approach to make decisions, no matter your technical expertise.
Essential Training for Conversion Rate Optimization
If you prefer to learn about conversion rate optimization online, there are the best guides to get started.
This 12-chapter guide on conversion rate optimization is probably the best guide you will read on CRO. You will have a very solid understanding about CRO after just one hour.
This eight-chapter guide on conversion rate optimization by Neil Patel and Joseph Putnam is full of actionable advice, case studies, and infographics. It lives up to its name.
By Rick Page
This concise guide by Rich Page, author of the book Website Optimization: An Hour a Day, is informative and to the point. It also has a list of helpful resources at the end.
This is a four-part email series on CRO from UserTesting.com, one of the best tools for A/B testing.