Top Earning Pinterest Users

When it comes to social media, Pinterest has slowly become one of the fastest emerging platforms on the internet. Unlike other social media websites, the focus of Pinterest is on the content rather than on the person actually posting. There are no celebrity accounts, and there are no clickbaity links, or in-site links to apps and games. Pinterest offers a style coined as social scrapbooking, wherein users employ a bookmarklet style of posting pictures and images on niche folders called boards.

One of the many reasons why people are attracted to Pinterest is that the content is posted by everyday people and artists rather than celebrities. The accounts gain popularity when the content is good, which is often the reverse for other social media platforms. As you will notice, most of the top bloggers on Pinterest are not household names, and most of them actually prefer to be inconspicuous. But this is the preferred style of a typical Pinner (Pinterest user) and they promote and follow users that feature their style and brand of content. With that being said, here are the current top Pinterest Users.


Joy Cho / Oh Joy!

Topic: Design/Food

Followers: 12.8 million

Joy Cho has emerged as one of the biggest design stars on Pinerest, if not the entire internet. If you have spent time scouring through Pinterest, you are sure to have stumbled upon one or two of her unique creations. Her brand Oh Joy! has been used to license product lines, lifestyle websites, and her own personal blog on Tumblr. The Oh Joy! brand focuses on "design, fashion, food and other joyful moments in life." Cho has written three bestselling books, and has consulted on hundreds of businesses all over the world. She was also a keynote speaker at Pinterest HQ, Target HQ, the Alt Summit, and many more.


Maryann Rizzo

Topic: Architecture/Design

Followers: 9.1 million

As mentioned above, one of the stark differences between Pinterest and other social media sites is how the focus is more on the content, rather than on the user. This is none more obvious than with Maryann Rizzo, who has quietly become the second most popular account on the website. Ms. Rizzo shares little, if any, personal information about herself, but maintains an active online presence and contributes a lot of content for her followers (close to 100,000 pins and 300 boards).


Bekka Palmer

Topic: Photography/Design

Followers: 8.6 million

Bekka Palmer is another name that you may not be familiar with if you do not frequent Pinterest pages, but she has quite a following on the website. Her photographs and her keen eye for visuals has earned her over 8 million followers. Palmer is also noted for creating great boards with amazing visuals and charming synergy. Palmer was even paid to take her friends to Disneyland as long as she posted her pics of the trip afterwards.



Topic: DIY/Design/Entertainment

Followers: 8.2 million

The Poppytalk account on Pinterest is actually a spin-off of the popular Poppytalk design blog that featured DIY and design blog posts. Poppytalk is the brain child of creators Jan Halvarson and Earl Einarson, who founded their original blog in 2005, but the married couple decided that they wanted to experience a more interactive means of sharing their ideas. Their tutorials and DIY guides are a mix of the inventive, creative, and sensible as they provide insightful content on what they call "the beautiful, the decayed, and the handmade."


Cathy Hong

Topic: Calligraphy/Design/Decor/Fashion

Followers: 8.1 million

Cathie Hong's humble beginnings was as a calligrapher and an Etsy (custom stamps) shop owner. But this stay-at-home mom needed an outlet for her energy and creativity, which led her to Pinterest, where she could share her ideas and her creative musings. Today, with the seemingly overnight success of her Pinterest blog (over 8 million followers), she now uses that creativity to put together great posts and fascinating boards of her unique crafts, designs, and decors.


Jane Wang

Topic: Food/Travel/Design

Followers: 7.9 million

Jane Wang's story is a unique one, in that her son is actually one of the co-founders of the Pinterest website. But that's not to say that that's the only reason for her success. Her unique boards, eccentric tastes, and quirky boards (some of the most popular ones are Boards on Rocking Chairs, Iowa, and Octopus) make her one of the most interesting pinners in the entire website, pulling in close to 8 million followers from all over the world.


Bonnie Tsang

Topic: Photography/Style

Followers: 7.1 million

Bonnie Tsang is a professional photographer with a keen eye for portraits, fashion, and style. This great sense of taste translated well into her Pinterest account where she has well over 7 million followers. Her beautiful designs and gorgeous boards has earned her the distinction as one of the best curators in Pinterest, a title she uses in her role as a visual consultant for photography and social media. Her boards are more than just fashion curated content, she also pins about food, books, movies and cute things.


Pejper//Anna K.

Topic: Photography/Lifetyle

Followers: 6.9 million

Pejper/Anna's boards offer striking pictures and stunning imagery with the use of a simplistic and minimalist style of photography. The account, which is run by Swedes Sophia and Anna K, features a very contrasting style, namely boarding and posting wonderful and unique visuals. As different as it may be from the color splashes of most Pinterest users in this list, its still dynamic enough to hold the interest of close to 7 million followers.


Molly Pickering

Topic: Photography/ Lifetyle/Fashion

Followers: 6.9 million

Molly Pickering has one of the most straightforward accounts in this list. Put simply, Molly pins and boards what she likes and what she finds interesting. Which in most cases are simple visuals that range from her home, fashion, dogs, and screencaps of her favorite movies/actors. But her posts are anything but simple. She takes time to curate eye-catching photographs and interesting visuals. And simple may it be, it was enough to resonate with close to 7 million followers.


Honestly WTF

Topic: DIY/Crafts/Travel

Followers: 6 million

HonestlyWTF is one of best sources for amazing visuals on Pinterest. Their quest to post “anything extraordinary” that makes them say “Honestly…WTF?!!?!” can be seen in their work, with how they choose their content and meticulously assemble their boards. HonestlyWTF is run by Erica Chan Coffman and Lauren Kolodny, and features more than 80 unique boards and 24 thousand pins. Good enough to rake in a little over 6 million followers.


Jennie Twoshoes

Topic: Fashion/Arts/Design/Lifestyle

Followers: 4.9 million

Jennie Twoshoes is one of the most interesting Pinners in the website. Her interests are a mix of the fascinating, the beautiful, the obscure, and the absurd. But they are certainly very interesting. Jennie describes herself in the website as an "artist, musician and Jack of all trades, lover of interesting things." and that shows with a mix of boards that add up to 95 different kinds of boards full of captivating images. Among her most interesting boards include the "Blur" board and the "Painted Faces" board.


Jessica Comingore

Topic: Arts/Interior Design

Followers: 4.9 million

Jessica Comingore's Pinterest account is a simple yeat beautiful blog about interior designs and great artistic shots. Comingore is a designer and an art director who resides in Los Angeles, where she runs her own art studio. Comingore, the designer, has a very distinct style that you can see in the boards that she posts. While most are of interior designs and artistic shots of rooms she has curated, there are also boards about travel, photography and nature.



Topic: Photography/Lifestyle

Followers: 4.8 million

synapse* is an intriguing account in that all you can learn from his/her profile is that the blogger could be from Portugal, and the motivation behind the account is to 'get inspired'. There are several boards that contrast and contradict each other (for instance a board about interiors and design, and another about a soft kitten). But nevertheless, all of the content on the account is beautiful and well placed. It's one of the best examples of why Pinterest is one of the most interesting social media accounts out there.


Rachel Turnbull

Topic: Lifestyle/Photography

Followers: 4.8 million

Rachel Turnbull, form Scotland, is a great example of how a Pinterest user can be specific and still be diverse with the content that they present. On her blog, she has a definite inclination towards literature and reading (I enjoy a good book [also the odd trashy one]), but she does also explore other interesting pieces such as nature, animals, and interesting people. One of the most distinct characteristics of her Pinterest account is her attraction to colorful and vivid images, even with her text and quote boards.


Sha Hwang

Topic: Art/Architecture/Design

Followers: 4.7 million

Sha Hwang’s account is also a mix of his interest (architecture) and images and photos that are different as they are interesting. Most of his boards are of the physical world and the grand structures that we create (and also that nature creates). But Hwang is a very diverse blogger, with boards that cover everything from cuteness to the universe and memes. Hwang currently has his own website, where he promotes most of his online work.


Kathy's Little Things

Topic: Photography/Fashion/Lifestyle

Followers: 4.7 million

Kathie’s little things is a great blog that offers an assortment of quaint and charming posts that range from decadent desserts to couture fashion. There are also several different boards that when put together, shows the distinct pleasing and sunny personality of Kathie herself. One of the most followed boards on her blog is the “Fabulous Taste” blog where she has posted the most jaw-dropping selection of different foods.


wedding chicks

Topic: Weddings

Followers: 4.5 million

While most Pinterest accounts are definitely diverse, there are also accounts that stick to a specific niche. And one of the most popular niches in the Pinterest network is weddings. One of the most followed wedding blogs in Pinterest is wedding chicks. The account has several boards that cover most aspects that occur before, during, and after a wedding. This includes lighting, cakes, invitations, proposals and much more. The team behind the site has also launched their own website, where users can avail of fashion tips and wedding plans.


Amanda Livesay

Topic: Food

Followers: 4.5 million