Best PPC Tracking Software

PPC or Pay-Per-Click is one of the most effective ways to generate targeted traffic. PPC works when advertisers pay a small fee each time their advertisement is clicked on a particular webpage. It is a great way of generating traffic and acquiring visits to your website. It’s also a great way of using other websites to drive more users into your own. In any marketing campaign, one of the best ways to improve your business is to learn about your customers. Essentially, that is what PPC tracking allows marketers to do. It provides information and gives analysis on the users that have actually shown interest in your website. That's one of the reasons why PCC tracking can be advantageous for marketing campaigns. Let’s take a look at some of your options for PPC tracking software:


Voluum is a popular tracking platform that many internet marketers use. Voluum is a web-based tracking software that can gather data and analytics from PCC clicks and several from URLs that are associated with your marketing campaigns. The software can be used to analyze and collect data of up to 100,000 clicks per month free of charge. Not only does it offer online marketing tracking, but the software also provides tracking for websites visited by mobile devices. While the free account is very useful for smaller marketing campaigns, users can upgrade to a paid package and get data and analysis to up to 30,000,000 clicks a month.


Basic Free Account to up to $999/month


CPV Lab is another very popular ad tracking software for online marketing and advertising campaigns. CPVlab is a PHP-based self-hosted tracking platform. It allows users to track and optimize all aspects of their campaign including PPC clicks, campaign analytics, organic traffic data, data points, and other integral metrics. It is one of the best PPC tracking solutions available in the market. Not only is it easy to use, but it also integrates well with other 3rd-party tracking and management services. CPV lab also features a built-in dashboard that provides reports, statistics, metrics, ad management analytics, and other creatives. Despite being self-hosted, the service is significantly more expensive than other free soft-hosted tracking services. The requirements for the download include PHP version 5.3 or higher, MySQL version 501 or higher, and IonCube Loaders 4.4 or higher.


$297 to download

$147/year maintenance and updates

Prosper202 Pro

Prosper202 Pro is one of the most popular and convenient apps that track and optimize all your marketing projects, including all PPC campaigns. The app provides clients with digital marketing software and an on-premise marketing dashboard for tracking, optimizing, and scaling digital marketing campaigns. This can be set up for all sizes of campaigns, from small AB test campaigns, to online blanket campaigns. Prosper202 is a self hosting tracking service that can be installed on your host site or server. The software features several tutorials to help new users get used to the program and its features. Prosper202 requires a server that must have PHP version 5.3 or higher and MySQL version 5.5 or higher. While the free version of Prosper202 isn’t available any more, the company still offers the paid version: Prosper202 Pro.


ClickMagcik offers an internet marketing software solution that allows users to track PPC, clicks, server ads, and manage PPC campaigns, affiliate links, split testing ads, geo-targeting, and mobile filtering. The software is compatible with other 3rd party marketing services such as Google Analytics and Google Adwords, and Bing Ads. ClickMagick also offers a ‘Tracking Guide’ as a tutorial on how to use their tracking software to track information and statistics from PPC and various other marketing campaigns. This guide includes tutorials for PPC keyword tracking, tracking pixels, postback URLs, and Sub IDs, and many more.