Everyone seems to be a social media marketing expert these days. Listening to a pseudo expert is dangerous. The best way to learn is to study from someone who has actually done it, and has a large fan base on their social media accounts. Here are my picks of the best books on social media marketing by authors who are social superstars themselves. 1. The Art of Social Media: Power Tips for Power Users By Guy Kawasaki and Peg Fitzpatrick With over one hundred practical tips, tr

If you have a Facebook Page for your company or brand, and you’ve thought about attracting high quality fans to your page, then you would have already heard about the basic marketing strategies that you readily find on the Internet. To push your Facebook Marketing to the next level, here are five essential strategies you should use to build a Facebook fan base, and ultimately, drive traffic and generate income for your business. 1. Put a Face on Your Facebook Cover Obviously,