What I Learned After Making $257,413 From 767 PPC Campaigns [Part 2]
What can you learn after generating $257,413 from 767 PPC campaigns promoting affiliate products? Watch this value-packed, 2-part video case study on PPC and Affiliate Marketing to find out!
In Part 1 that I posted yesterday, I shared some important metrics of these PPC campaigns such as Return on Investment (ROI), Earnings per Click (EPC), Cost per Click (CPC), and many more; I also revealed the 30 best affiliate networks and the 17 best niches to promote in 2017.
Today in Part 2, I will reveal the 5 best-kept PPC secrets I would usually only share with my VIP clients. These secrets are worth $1,000 each and they will be yours 100% FREE! These 5 VIP Secrets are:
Aim to get into the best affiliate networks eventually, but start small, and build your credibility and experience first. Aim for bigger and better affiliate networks later.
Pick the right niches and the right offers.
Don't engage in a bidding war with your competition.
Always track your campaigns, even if you are only bidding on brand keywords.
Hide your converting keywords from your affiliate managers and merchants.
In this video, I will share with you EXACTLY how to do the 5 things above with proven and simple-to-follow steps.
Later in this video, you will discover 3 EXTREMELY valuable spreadsheets:
The 30 best affiliate networks ranked by the number of offers in the 767 PPC campaigns
The ultimate list of 400+ affiliate networks with critical information
The 17 best niches with the exact number of offers in the 767 PPC campaigns
At the end of the video, you will discover how to copy the amazing success achieved by 78 of my PPC clients and start generating similar or better return on your own.
DON'T miss out!
As always, post your comment or question below and enter the chance to earn a free prize. It can be a free money-making PPC campaign, free web design service, or a free tablet. A winner WILL be announced in the next few days!
Presentation Slides: Click here
Hello, everyone! Nick Chou from NicholasChou.com here! This is Part 2 of my 2-part PPC case study. In this case study, I will share with you EXACTLY what I have learned after generating more than a quarter million dollars in sales with 767 PPC campaigns for 78 clients in the past 12 months. In Part 1 that I shared on my blog yesterday, I revealed all the important metrics of these 767 campaigns. I also shared the 30 best affiliate networks and the 17 best niches for 2017. If you missed Part 1, please visit the link on your screen to catch up (https://goo.gl/TOI6JU)
In today's Part 2, I will share with you the 5 best-kept PPC secrets that will put you ahead of 99% of your competition instantly. These are the secrets that I have only shared with my VIP clients who have ordered at least 20 PPC campaigns in my ETVM Project 2016 and ETVM Project 2017 Programs. These 5 VIP secrets are worth at least $1,000 each, and they will be yours for free.
Now since I am in a mood for sharing, I have a surprise gift for you today. Near the end of the video, I will share with you my giant list of 400+ affiliate networks that I have worked with over the past 15 years. You will find out important information for each affiliate network such as application requirements, types of offers, number of good offers, affiliate manager contact info, etc. My team and I have spent over 1,000 hours to get this info, and it will be yours completely free. So please make sure to check out.
At the end of the video, I will share how YOU CAN copy the amazing success achieved by 78 of my PPC clients guaranteed. So keep watching till the end!
Are you ready? Let's dive right in!
VIP Secret #1
First, VIP Secret #1:
You must aim to get into the best affiliate networks eventually, but start small, and build your credibility and experience first. Aim for bigger and better affiliate networks later.
In Part 1 of this case study, I shared my list of the 30 best affiliate networks in the market. Please visit the link on the screen to see this list. My team and I have applied for every single one of the 400+ affiliate networks in the market, gone through millions of offers in these networks, and identified the best 30 affiliate networks that every serious affiliate marketer should apply for.
At the end of this video, I will reveal how you can go one step further and find out how these 30 affiliate networks are ranked in terms of the number of profitable offers in each network. You DON'T want to miss that! So keep watching!
What if I can't get into the top affiliate networks, you ask? No worries! People ask me that question almost every day. Here is my proven 3-step plan to get into any affiliate networks:
Step 1: Start with affiliate networks that are easy to get into and get some sales (and experience) first. Affiliate networks that are easier to get into include:
CJ (Commission Junction), LinkShare, eBay Partner Network, and JVZoo.
Step 2: Get a professionally looking website with good content.
To get into the best affiliate networks, this is almost a must-have. This site doesn’t have to be big or complex, but it should definitely look like you have spent at least a few thousand dollars on it. It can be a review site, or your personal blog. Just Google for something like "how to build a WordPress website or blog" and you will be able to find a lot of free tutorials. If you need professional help with getting your website up, my brand new digital marketing agency, 631Marketing.com, can help you. We will build a professional website for you in 1 to 2 weeks for just $200 to $500, and it's going to look awesome.
Step 3: Once you get to at least $1,000 per month in sales with these easy-to-join affiliate networks, and have a great website, start to apply for the best affiliate networks.
Show them your earnings in other affiliate networks, and demonstrate you are an experienced affiliate marketer. Be confident in your communication with them. Use affiliate managers in your existing affiliate networks as references in your application.
So that's it for VIP Secret #1. It's easier said than done but at the same time, it's also NOT that complicated. Like everything else in life, we just need to put in some effort if we want to get results.
VIP Secret #2
VIP Secret #2:
You must pick the right niches and the right offers.
In Part 1 of this 2-part PPC case study, I shared with you the best 17 niches you should promote. These niches are ranked from the most popular niche to the least popular one. At this end of this video, you will find out how to see exactly how many of the 767 PPC campaigns are in each of these niches. So keep watching!
Picking the right niches is only half of the story. The other half is picking the right offers. There are many different strategies in picking affiliate offers to promote. Here I am going to share with you what has worked extremely well for me and my 100+ PPC clients.
Step 1: Obviously, we need to make sure the affiliate offers we pick are in the right niches, which we just talked about.
Step 2: Each affiliate offer should meet the basic requirements I mentioned in my Easy TV Money course. To refresh your memory, these requirements are:
PPC should be allowed. This is, of course, if you plan to only use PPC as your promotional method.
Google Monthly Searches for the product name should be at least 1,000 per month, and/or the Bing Ads searches for it should be at least 400 to 500 per month.
Trademark bidding should be allowed if you only plan to do brand bidding.
The average payout should be more than $10. Sometimes I may go down to $8.
The landing page domain name should match the product name.
Step 3: We need to make sure that the domain of the offer's website is at least 12 months old.
The unfortunate reality in the affiliate marketing industry is that there are a lot of fly-by-night merchants that launch low-quality and questionable products. These products tend to disappear or rebrand after a short period of time. One way to reduce this risk is to only promote affiliate products that have been in the market for at least 12 months and a simplified way to check this is to check the domain age of the landing page using the WhoIs service. Just enter the domain name in WhoIs.net and make sure the website was registered at least 12 months ago.
Step 4: It is a big plus if an offer has free trials, and even better if it is a rebill product.
Free trial means a product is free and customers only pay for shipping. Rebill means customers will be charged usually a monthly fee unless they cancel their subscription. Free trial and rebill often go hand in hand. Merchants would lure customers in with a free trial offer, and charge them monthly after the free trial. OK, that's all for VIP Secret #2.
VIP Secret #3
VIP Secret #3:
Don't engage in a bidding war with your competition.
It would be ideal if your ads can be at the number 1 ad position for the keywords you are bidding. However, if you just can't seem to achieve that goal after weeks, or even months of rigorous optimization, it's time for you to play smart.
How do we do that?
Use the subdomain technique that I am going to share with you next. Here is how to do it. Let's say John and Mary are bidding on the same keywords to promote my new digital marketing agency, 631Marketing, and the display URLs for both of their ads are 631Marketing.com. Due to the one unique display URL policy per search results page in Bing Ads and Google AdWords, only one of their ads will show on each page. If John has tried everything to overtake Mary's ads but failed after months of ongoing effort, he can use this highly effective subdomain technique that I invented back in 2005, where he would create a subdomain on a domain he already owns, for example, 631marketing.john.com. Then he can redirect this subdomain to his affiliate URL for 631Marketing. This way, John doesn't have to overtake Mary for his ad to show up on the same page at Mary's ad. In fact, it can very well be the case that Mary is paying $1 per click to be at position 1, and John is only paying 30 cents to be at position 2. I will talk more on how to do a redirect in VIP Secret #5.
VIP Secret #4
Let's now move on to VIP Secret #4:
You should always track your campaigns, even if you are only bidding on brand keywords, or the so-called trademark keywords.
Why is tracking so important for PPC? Because efficiency is everything in PPC. With PPC tracking, you can discover what keywords and ads are performing well, and what keywords and ads aren't. This allows you to eliminate inefficiencies in your campaigns.
You will have a huge competitive advantage over your competitors who are not tracking their PPC campaigns. In VIP Secret #5, I will share with you how you can track your PPC campaigns easily and for free. VIP Secret #5
VIP Secret #5:
You should hide your converting keywords from your affiliate managers and merchants.
Before I continue, I want to make it crystal clear that I am NOT asking you to break the rules of the affiliate networks you work with. Not at all. Instead, if you have been following my work for a while, you would know I am 100% against any gray or black hat stuff. In fact, you should ALWAYS make sure you follow the terms of Bing Ads and those of your affiliate networks.
HOWEVER, after playing the affiliate marketing game for more than 15 years, I also know for a fact that affiliate managers and merchants may mark their offers as "expired" for certain affiliates or set a cap on sales once they see these affiliates are making a lot of money. Merchants may also steal your converting keywords if they can see these keywords in affiliate networks.
As a champion of newbies and underdogs, I want to do everything to help new affiliates navigate the often treacherous waters of the affiliate marketing world, and help you succeed. So this VIP Secret can protect you from the sometimes fickle affiliate managers and greedy merchants.
As an affiliate, you have EVERY right to hide converting keywords from your affiliate managers and merchants, and there is no rules that says you can't. How can you hide your converting keywords?
This is where VIP Secret #3, #4 and #5 all come together. In VIP Secret #3, I talked about the technique of using subdomains as your display URLs to deal with the one unique display URL policy per search results page in Bing Ads and Google AdWords. In VIP Secret #4, we discussed the importance of PPC tracking. And in VIP Secret #5 here, we are talking about how to hide your converting keywords. So how can we achieve these three things altogether at once? It's Prosper202 tracking combined with PHP redirect.
For detailed instructions on how to do this, please follow this link on the screen (https://goo.gl/XaF3Ej).
All right. There you have it. These are the 5 VIP Secrets that are going to instantly set you apart from 99% of your competitors. Please put these techniques into your PPC campaigns right away and I guarantee you will see positive results immediately.
Bonus Time: 3 EXTREMELY Useful Spreadsheets
Ok, now it's bonus time! Here I am going to share with you three spreadsheets.
The first one is the 30 best affiliate networks ranked by the number of offers from the 767